Your very own...E-Commerce Site!
So, you're ready to sell your products on the Web?
Great!
Let's get right down to what you need.
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Merchant Account First of all, in order to accept credit cards, you're going to need a Merchant Account. There are many companies available that offer Merchant Accounts. I prefer LinkPoint for a few reasons. First, they're time tested and proven. Next, I have a lot of experience in the make up and operation of the LinkPoint software and it's interworkings. They offer fast, smooth transactions and a nice online software package that keeps your business organized and moving forward. Choose the company of
your choice, but you must establish your Merchant Account before
I can complete and open your Web Site. |
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SSL Site Certificate In order for your Site to be secure, you must also purchase a secure site certificate. Companies like VeriSign and Thawte are the most popular. I prefer Thawte because they give you the same secure product for a little less money. These certificates average $150 per year, but through an agreement I have with Thawte, I can save you you a few bucks. If you expect people to become your customers on the internet, you must provide them with the peace of mind of a secure site. Have you ever sent your credit card information over a non-secure site? I haven't either...and won't. This is a requirement for
my E-Commerce services. |
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Shopping Cart A shopping cart on your Site is a necessity. High end shopping carts let your customers browse your products and click on items they want. They keep track of all items, item numbers, prices, and all other important information for you and your customers. Once an item is clicked on for purchase, they place your site in secure mode, take all the customer information for you, (name, address, credit card #, etc.) and they work seamlessly with your merchant account to authorize and (hopefully) approve your customers' card. Once this is complete, the shopping cart will thank your customers by sending them to a 'Thank You for your order' screen and then email you (and your customer) with an order confirmation and the info. You then proceed to your order fulfillment process. My E-Commerce Package
comes with the newest state of the art shopping cart to use at your
disposal. |
| Now, as you can see, E-Commerce comes with a price tag...like most everything else in life that's worth having. When you compare the costs of doing business on the internet with other forms of advertisement, direct mail, newspapers, and radio which all reach a limited market, it's easy to see the advantages and benefits of opening your doors to the whole world with an E-Commerce Web Site. This package also includes having your site listed with over 400 major search engines! |
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*1 Requires SSL Secure Server and Certificate *2 $895.00 Value |
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